Our mission is to adapt to the changes in the creative industries and facilitate the extensive and legal use of works in cooperation with copyright holders. We promote creative work openly, boldly and together.
Strategy 2023–2030
Strategic focus areas
- New revenue streams
Our goal is to ensure that creative professionals and the publishers of creative work will continue to receive the remunerations they deserve for the use of their works in the future, too.
In the changing circumstances, we are actively looking for new potential revenue streams when some of the traditional revenue streams have become threatened due to cuts in the public economy, changes in consumer habits as well as technological development. We will also continue working to safeguard the current sources of revenue.
- Improving the lobbying
We influence matters boldly and increasingly more visibly to secure the position of creative professionals and publishers, defend copyrights and promote a positive attitude towards copyright. Our lobbying is based on a systematic approach, interaction and building cooperation together with our interest groups. We are a copyright expert that always provides support for political decision-makers and public officials.
- Renewal
We move with the times. We increase our capabilities by means such as knowledge-based management and building new kinds of partnerships. We use data in more diverse ways than before for e.g. defining remunerations, reporting, and strengthening representation by improving the reliability and legitimacy of the copyright system. We develop the expertise of our personnel and ensure that they meet the needs resulting from the changing operating environment.
The foundation of our activities
- Services for the users of works
-
- We have the ability and skills needed to solve different usage needs in a way that is safe and legally secure. Our licences are clear and easy to acquire.
- We are a desired partner for agreements and cooperation.
- We innovatively develop new licensing activities.
- We create electronic solutions for users.
- Services for copyright holders
-
- We strengthen trust through continuous interaction.
- We distribute remunerations to copyright holders quickly and cost-efficiently.
- We manage and protect the copyright authorisations we are given.
- We develop digital solutions for copyright holders.
- Promoting and defending copyright
-
- We network and influence actively.
- Our communication about copyright is systematic, proactive and positive.
- We work to secure the autonomy of copyright holders.
- Effective and open administration
-
- We have a clear and efficient administrative model.
- We handle and solve conflicts of interest in an open manner.
- Copyright holders understand and accept what we do and why, and how we operate.
- Our personnel cooperate and develop their expertise.
Values
Openly
We are interested and present.
We share information.
We are easy to approach.
Boldly
We advocate our issues boldly.
We recognise opportunities.
We explore ideas and experiment.
We take a stand.
Together
We listen and ask questions.
We respect different perspectives.
We find solutions together.
We build trust through cooperation.