The campaign "Suomi elää luovuudesta" (In Finland Creativity is life) starts today

Organisations and workers in the creative industries are appealing for the appreciation of the cultural field with their campaign ‘Suomi elää luovuudesta’ (In Finland, creativity is life) that starts today. The campaign brings Finns face to face with these facts that make you think: the creative industries are clearly more significant for both employment and GDP than many of the traditional ones. In addition to restoring the appreciation, the campaign demands that the cuts in the industry should be turned into investments.